When to Fire Your Marketing Agency (and When Not To)
How to think about knowing when to switch marketing agencies if you're evaluating it for the first time.
Where This Actually Shows Up
knowing when to switch marketing agencies is one of those areas where a small, early investment pays off far more than a late, expensive fix. Most of the businesses we work with learn that the hard way before they learn it the easy way.
What Actually Moves It
The mechanics come down to two things: response time and communication and reporting transparency. Get either one wrong and the rest of the effort tends to underperform no matter how much budget sits behind it. We've seen accounts with strong creative and a solid budget still fall flat because one of these two got overlooked early on.
The Takeaway
If nothing else, start by actually measuring knowing when to switch marketing agencies — most of the businesses we talk to have never done that step alone.
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That's exactly the kind of work Velorata does day to day.